The MMC design process starts with asking the right questions around vision, participants, value, and strategy.

Hone in on who you are and what you stand for. Clarify what you really want to accomplish and why. Move beyond the surface ROI to uncover sustainable, meaningful value. Identify your target audience and what they truly want from a designed experience. The MMC Strategy process cuts straight to the heart of what needs to be known and we'll get it done fast.

Together we explore the latest in event experience trends and understanding what these mean for you specifically. I uncover and create compelling, authentic narratives about who you are and what you aspire to be. I then design a framework for all event design decision-making going forward. With this approach to strategy, you and your team will be able to articulate, advocate and defend a compelling, unique vision and a cost-effective, ROI plan for executing and accomplishing your objectives. 

If you skip this step or do it half-way and event producers run the risk of:

• Repeating what they've done before;

• Mimicking someone else;

• Making decisions/mistakes in the dark;

• Losing momentum and becoming consumed by bureaucratic inertia.

So, we know what not to do. Now, let’s choose to do things the way we know in our hearts is the right way to go.